F1 and Lego to Build Licensing Partnership From 2025

How F1 and Lego Will Team Up

Formula 1 and the Lego Group have announced a global licensing partnership set to begin in 2025.

This partnership will create high-quality, race-themed Lego products and experiences for fans around the world.

These products will include vehicle and collectible sets, as well as immersive building experiences inspired by some of the most legendary Formula 1 cars and circuits.

F1 Innovation and Excitement for Kids

The partnership aims to inspire future generations of Formula 1 enthusiasts by introducing the sport to a wider audience.

The Lego play experiences will bring the thrill and excitement of Formula 1 racing to children worldwide.

Kids can learn more about the mechanics of the machines and build their own miniature circuits with iconic features such as pit stops and podiums.

Lego's Involvement in Other Sports

Lego has previously collaborated with other sports, including basketball, soccer, and American football.

This partnership with Formula 1 shows the company's commitment to expand its reach into different areas of interest.

The Formula 1 brand will gain a new avenue to engage with younger fans, fostering a lasting connection with the sport.

Wider Accessibility for Formula 1

This deal makes Formula 1 more accessible to a younger audience, opening up a new market for the sport.

Lego's extensive global distribution and popular play experiences can attract new fans to the world of Formula 1.

Through these licensed products, Formula 1 aims to cultivate and grow a new generation of racing enthusiasts worldwide.